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Marketing

  • type: Marketing platform type (e.g., "ga", "pixel")
  • source: Traffic source (e.g., "google", "facebook", "newsletter") - equivalent to utm_source
  • campaign: Marketing campaign name or identifier - equivalent to utm_campaign
  • medium: Marketing medium (e.g., "cpc", "email", "social", "banner") - equivalent to utm_medium
  • content: Specific content or ad variant identifier - equivalent to utm_content
  • term: Search term or keyword that triggered the visit - equivalent to utm_term
  • url: Full URL that brought the user to the site
  • referrer: HTTP referrer URL from the previous page